The best advertisement you will ever have is recommendation by word of mouth. Estimations from various sources vary; as to how many couples choose their photographer from word of mouth recommendation. In all the research I have come across, the lowest figure for choice of photographer by recommendation is 50%, some say it is as high as 75%!It is reckoned that every person who has been highly satisfied with your service will tell approximately ten others and that anyone who you have gravely dissatisfied will tell more than double this amount! This should convince you of the importance of creating a good image and providing a first class service. However, until you reach the status of gaining work through recommendations you must be content with local advertisements. To start with you should consider the following methods of advertising:1. Notice boards in local factories, offices, shops, community centres and hospitals.2. In the local newspaper, accompanied by one of your photographs from a friend or relatives wedding. The local paper will be more than happy to print the picture, along with information about the Bride and Groom, the venue, and most importantly for you, name of the photographer.3. Advertise through local caterers, ... [more..]