Tag-Archive for ◊ Photography Business ◊

19 May 2011 WEDDING PHOTOGRAPHY – HOW TO INCREASE INCOME...
Many wedding photographers failed to realize that there are other business opportunities that could complement their current venture. For instance, wedding photographers could easily increase their product line by adding photo gifts. This will give them more leverage in increasing their sales. In this article, I will discuss photo gift products that work best for wedding photographs and ways to increase your product line with very little investment.As a wedding photographer, you have several advantages that many photo gift retailers lack. For example, your expertise, photo editing skills, copyright protection, and most importantly, customers' trust. On my experience as a photo gift retailer and manufacture, many customers want to use professionally photographed pictures for their purchase. But in order to do this, the customer would need to complete a Copyright Release Form that must be signed by the photographer. We can only reprint those photographs to our gift items when we received the Copyright Release Form. This is a major inconvenience to our customers and a disadvantage on our part. You, as the photographer, can reap the benefits in offering your customers to convert their photos into photo novelty items.When considering photo gifts to add in your current product line ... [more..]
02 May 2011 MARKETING YOUR PHOTOGRAPHY BUSINESS TO HIGH SCHOOL...
With school back in session, many high school seniors will be thinking about getting their senior portraits taken. There is a huge market for this in almost any city or town, so make sure YOUR studio stands out!1. Get some great samples. If you are just starting out, this may mean that you will need to do some low cost or free sessions just for the portfolio-building. Make sure that you have signed model releases for all of these images so that you may use them on your website and in your advertising. Remember, if the subject is under 18 then their parent or guardian will need to sign. If you do any free sessions, make sure to encourage the student to show off his/her portraits to friends at school and even pass out business cards for you in exchange for any free portraits they receive.2. Bulk Mailing. This is a great way to reach a wide audience. You can create some great looking postcards at places like vistaprint.com. Mailing lists of high school seniors are available through places such as http://www.studentlist.com. Remember that only doing one mailing probably won't be enough. Plan on repeating your promotions fairly often - ... [more..]
07 May 2010 ROMANTIC IDEAS FOR WEDDING PHOTOGRAPHY
Although memories from your special wedding day are wonderful, there is no reason to rely on memories alone to mark the occasion, and a ceremony without a wedding photographer---whether professional or amateur---would be unthinkable. Wedding pictures are keepsakes that the bride and groom will look fondly upon for their entire lives, so romantic ideas for getting your wedding photographs right is crucial.All romantic ideas in a wedding can be very affordable if you do them right, and wedding photography and pictures are no different. There is no problem with spending thousands on wedding pictures and elaborate albums if you have the money to do so, but if you are like most of us and need to save money where you can, there are some easy tips and techniques that can bring down the cost of your wedding photos.First, remember that you don't have to rely on an amateur to take good, inexpensive wedding pictures at your ceremony. With the affordability of today's technology and computer photo editing software, the photography business has become much wider and a couple have many more options that they did years ago. So definitely keep in mind that you can find professional wedding photographers that ... [more..]